AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps on iOS in South America Q4 2024
Explore the performance trends of the leading consumer finance apps on iOS in South America during Q4 2024, highlighting download and active user statistics.
In the fourth quarter of 2024, the top consumer finance applications on the iOS platform in South America showcased varied performance trends. Here's a closer look at the weekly downloads and active user statistics for these apps, based on data from Sensor Tower.
Banco Itaú: Conta, Cartão e + experienced a notable rise in weekly downloads, peaking at approximately 273K during mid-December. The active user base also displayed a steady increase, reaching around 8.5M by December 16.
Nu maintained a consistent download rate throughout the quarter, with numbers hovering around 100K to 130K weekly. Active users showed a slight decline, closing the quarter at nearly 20M.
Banco will: Cartão de crédito saw a decrease in weekly downloads towards the end of the quarter, starting from 55K in late September and dropping to about 38K by late December. Active users fluctuated slightly but ended the quarter with over 2.2M.
Inter - Send Money had a consistent download pattern, averaging around 50K to 60K weekly, while active users remained stable, finishing the quarter with approximately 7.2M.
CAIXA showed a steady increase in downloads, culminating in about 67K by the end of December. The active user count mirrored this trend, closing the quarter at approximately 9M.
These insights offer a snapshot of the consumer finance app landscape on iOS in South America. For more detailed analysis, visit Sensor Tower's platform.
